What we cover in this blog?

• Why Is Indexing Important for Google Search
• What are embedded videos?
• How To Diagnose Indexing of Embedded Videos?

When looking for a certain video on Google, Google searches and puts all the relevant videos from their index before you. Yes, Google indexes every subject to provide you with results instantly. Indexing means storing every web page about a particular subject in a vast database.

Why Is Indexing Important for Google Search

Believe it or not, you’re invisible if Google doesn’t index your website. Yes, if your content is not displayed for any inquiry, you won’t be able to fetch any traffic too.

It’s critical to stand out in the crowd from millions of pages as web products, and usage is constantly increasing today. So, it becomes important to diagnose whether your webpage or videos are indexed. There is a possibility that Google crawled but did not index your content, and Google has launched a search console to assist you in this. You can use this report to assess the performance of your content and identify areas that can be improved in indexing. This feature has been upgraded and helps you diagnose indexing issues in embedded videos.

What are embedded videos:

Embedded videos are the videos on your website or blog which add value to your content and make it more engaging. Furthermore, it enhances the SEO score. You don’t have to worry that the reader will leave your website or blog to watch the video. For instance, if a YouTube video is embedded on your website, when a viewer clicks the video, the viewer remains on your website rather than redirecting to the YouTube page.

How To Diagnose Indexing of Embedded Videos?

Google provides a free Search Console report that helps you understand the performance of your embedded videos .It also helps identify possible areas of improvement.

So how do you diagnose?

To diagnose whether an embedded video on your page is indexed or not.

• Start by visiting the Google search console page.
• You can now type the URL of the required video
• and click the “Continue” button.

As soon as you’ve done it, the Google search console tool will gather all the data related to the embedded video. The point to be noted is that the Google search console report does not show the results immediately after the video is indexed; we need to wait 24-48 hours after the video is indexed for Google to generate the report.
So, what does the report show?

• Using this report, you can know
• How many pages does Google recognize a video?
• How many videos are on each indexed page?
• Which videos have been successfully indexed?
• What problems are there that prevent videos from being indexed?
• The tool provides information about the original version of the page, including multiple versions.

What could be the reasons?

If your video is not indexed, it could be for one of the following reasons.

• When a video fails to adhere to all of the video indexing guidelines like specified size, format, valid thumbnails, etc., it may not get indexed.
• Video size; could be too long or too short to be indexed.
• Google indexes only one video per page and prefers to index the most prominent video on the page.
• If Google cannot determine the video’s size and location.
• There might be MRSS (web feed) failure during the processing.
• It might be a result of an unsupported or unknown video format.
• It could be because of an unsupported thumbnail, an invalid thumbnail, or a lack of thumbnails. It is also possible that robots.txt has blocked Thumbnail.
• A video might not have been indexed if any structured data elements are invalid or have missing values.
• Or it might be possible that the video has been removed from the hosting provider.

Now that you have the diagnosis report and know the problem, it should be simple to correct.

However, you should keep a few points in mind before proceeding.

• Google can diagnose a video only if the webpage on which the video is embedded is already indexed. It will be unable to locate the problem if the page is not indexed.
• The content to be diagnosed must be your property because you cannot test URLs outside the current property.
• Moreover, each video has different URLs and different thumbnails.
• You must ensure that your Video object URL matches the URL used in HTML tags, RSS files, and site maps.
• You need to perform live URL testing if there are any other indexing errors.
• Most importantly, there is a daily limit for diagnoses.

There are always various aspects that determine the quality of a website. If you want to rank higher in Google’s search engine, you must first understand the true situation of your content and website.

We at KloudPortal provide best-in-class SEO services, website designing, content development and optimization, website analysis, and many more. Do contact us for your Digital marketingneeds.

What we cover in this blog?

• Introduction
• What Is Partner Marketing?
• Benefits Of Creating A Partner Program For SaaS Business
• Importance Of Partner Marketing For A SaaS Business
• How To Build A Partner Program For Your SaaS Business?
• Conclusion

Introduction

Software as a service (SaaS) business refers to those businesses that play host to an application over the internet and makes it accessible to the customers. Similar to every business, SaaS businesses also require marketing to build awareness and gain help to sell their software. With proper marketing partners, the business can gain recognition in different markets, which will help them with their SaaS products.

Building strong, long-lasting, and powerful relationships is a valuable asset in the SaaS industry, and it is also the primary essence of an effective marketing strategy. Therefore, SaaS businesses can create successful relationships with other companies to enhance their marketing strategy. This concept is termed partner marketing which can help the business to increase its mutual value and accelerate its growth.

What Is Partner Marketing?

Before going into the details about the benefits of partner marketing for a SaaS business, let’s understand the concept of partner marketing.

Partner marketing refers to a collaboration between two brands or companies working to promote their products and services. Strong partnership relations within the SaaS industry can bring several benefits for every business involved. By initiating a partner program, the business can enhance its sales strategy and expands its outreach exponentially.

Benefits Of Creating A Partner Program For SaaS Business

Creating a partner program is important for your SaaS marketing since it benefits you in several ways. Some of the benefits include;

1. By collaborating with other functional businesses and building strong relationships, you can increase the reach of your customers. The customers you did not expect to reach by using your resources will be within your contacts with the help of your partners.
2. The business will be able to improve its relationship with its existing customers by focusing more on them. The customers you gain through your partners will be long-lasting and show their trust in you as they have already built a good rapport with the partner company.
3. Through the SaaS partner program, the business can increase revenue and earn profit. It is one of the primary reasons to create a partner marketing strategy. The sale activity of the business increases, and both parties gain rewards for partnering with each other.
4. Partner marketing is an efficient and cost-effective way to expand the marketing team. A SaaS business can access more publishers and advertisers who promote their products and services through partner marketing.
5. Your business will gain access to a comprehensive range of customers through the SaaS partner program. It will lead them to develop a comprehensive product line of solutions.
6. Through marketing partnerships, your business can collaborate with a well-established business and open the gate to success and fame. You will be recognized in the market through your partner’s business without paying extra for marketing specialists.
7. By establishing a partnership, you can boost the presence of your business in the SaaS industry. It will allow you to gain access to the customer contacts of your partner. Therefore, your business will automatically have more resources, experience, and skills than it had while operating independently.
8. If the partner marketing is well-established and has shown promising results during the early stages, you have nothing to worry about. The business will keep attracting potential customers and partners to your program, thus raising income.
9. The partnership will allow you to direct your focus on a specific area of the business. The need to look after a marketing and sales team will no longer be there as your partner business will handle those. Therefore, you can concentrate on improving your product and software without stressing about other things.

Importance Of Partner Marketing For A SaaS Business

A partner program allows your business to express gratitude to partner businesses for introducing fresh business prospects and values. It also helps to increase your profit, but the program is not limited to making money. If you build a good relationship for your SaaS marketing, you can create a successful position for yourself.

With the collaboration, your business can use other well-known brands and increase the size of its sales and marketing initiatives. Every collaboration provides unique advantages to your business. By creating robust relationships and gaining credibility in the SaaS industry, your business will be able to create relevant content, raise awareness, and participate in events that benefit your brand.

The business can rapidly gain long-term customers and expand its reach by partnering with businesses with similar objectives and ready to promote your products and services. However, apart from these, there is one crucial point you must always keep in mind during partner marketing for SaaS. To make a partner program successful, both parties must gain equal benefits. When your business benefits, you often get caught up in the alliance and overlook your partner’s condition. So, you must ensure that your partner also benefits from the collaboration since it is the partnership’s main objective.

How To Build A Partner Program For Your SaaS Business?

You must align your sales and marketing activities to create proper partner marketing for your business. It will help the business to boost its revenue and sales. Consequently, collaboration with other businesses will become easier, and you will be able to initiate in-depth engagement.

Choose the right marketing partner for the partner program since this partnership will be the foundation of your SaaS business. Use automated tools for communication purposes in business as it will prevent crucial information from going all over the place. Lastly, make use of the available data and utilize it efficiently.

Conclusion

Having partnership marketing for SaaS is extremely beneficial and important. Even well-established businesses that have been in the industry for years can benefit from the partnerships. Therefore, if your business is a start-up, then the chances of gaining success are higher. Partner marketing also helps get the right recognition and backend support that helps businesses grow collaboratively.

Partnering with another business can enhance your sales strategy and increase your revenue. You will be able to go beyond your capacity and gain success in the field. KloudPortal is one of the perfect platforms to partner with and grow your business exponentially worldwide. With the Channel Partner marketing services, KloudPortal can significantly help maximize ROI.

Do check our articles What Should You Consider When Hiring A SaaS Marketing Agency? and Product Marketing Strategy For SaaS Startups. If you would like to work with us in partnership marketing, please reach us here.

• Introduction
• Tracxn legal tech start-ups awards
• LegalTech BreakThrough awards
• The BW legal world awards
• Legal week awards
• ABA tech show awards
• Conclusion

Introduction

Today, we see start-ups sprouting up everywhere. One amongst them is Legal tech start-up services. Today, more than 3,700 Legal tech start-ups offer complete solutions for legal conflicts. These legal start-ups have reached different success levels depending on their countries’ traits. Since 2017, there has been a 484% rise in legal tech patents, and they continue to rise. This displays how fast the industry is evolving.

Let’s check its profitability; it is reported that the global legal tech market earned 27.6 billion USD in 2021. And by 2027, it is predicted to approach 35.6 billion US dollars if we assume a compound annual growth rate (CAGR) of more than 4%. As a result, Legal tech start-ups are one of the most active industries for investors. And if you are one of them, this information is more useful for you. In case you are looking at how to outperform others and gain attention, Legal tech start-up awards may be the best approach to be more competitive. We have gathered a detailed list of the best awards to make your work easier.

Tracxn legal tech start-ups awards

We will start with the Tracxn awards. Every year, Tracxn honors the world’s most reliable Legal Tech start-ups. But who are they? Tracxn is the world’s largest market research and data analytics platform. It monitors the most emerging start-ups and their assisting networks. They have experience and expertise in assessing prospective start-ups depending on various factors such as global demand, funding from notable investors, performance quality, and future strategic possibilities. Tracxn uses 1,800 globally classified inputs to examine over 1.4 million organizations before awarding. Since it already has 850+ customers in more than 50 countries globally, this recognition can help start-ups in reaching investors, venture funds, and businesses.

LegalTech Breakthrough awards

Next are the Breakthrough awards. The LegalTech breakthrough award is another top firm that recognizes the top Legal tech companies. LegalTech breakthrough is a part of the Tech breakthrough organization, founded in 2014. It provides market data, analysis, and recognition programs for companies ranging from large corporations to early-stage start-ups. Every year, this group honors 13 experts from various sectors of the technological market. The LegalTech Breakthrough awards are one of them. This award is given to several legal service groups in multiple categories such as Best case management awards, Best in client interactions, Best paperwork, Best contract management, Best online dispute resolution platforms, and others. Above all, with their extensive network, winners of the LegalTech Breakthrough awards gain much-deserved recognition in the sector. So be sure to look at the category that best fits your needs.

The BW legal world awards

The BW legal world awards are the next thing to think about. There will be a BW Global legal summit every year, and the legal leader awards are held to honor individuals and companies that have made a name for themselves in the legal sector. While these awards will be given in a wide range of categories, the accompanying event has a day-long conference that includes pertinent speeches on current legal issues. So you have a lot more to learn as well. Moreover, these awards are highly regarded as they have experienced jury members selecting the best.

Legal week awards

The next awards are from Law.com International. It is a weekly publication for legal professionals from the UK. The organization annually holds a one-week event that brings together thousands of legal professionals to study legal business and its regulatory trends, new tech, and talent drives. Hundreds of exhibitors also host other programs, such as lectures, exhibits, and panel discussions. It addresses various themes, such as legal operations, business models, data security & protection, and others. Joining this event will provide you with extensive exposure to the legal sector. And earning an award on such an occasion is undeniably a proud experience.

ABA tech show awards

Similarly, The American bar association’s law practice division hosts another legal week, The ABA Tech show. The company publishes journals and web magazines, namely Law Practice and Law Practice Today, respectively, and several technical publications. In this concern, it also hosts annual conferences and expos, which bring together many lawyers and other legal professionals together for five days. It also gives the best continuing legal education (CLE) via these events, workshops, and live webinars on legal advancements. At these, it identifies and awards the finest in the field to acknowledge them. Receiving an award on such an occasion might help you advance in your field.

Conclusion

As a new and potential firm, a legal tech start-up requires an effective promotional campaign. Furthermore, as technology advances, combating the competitor may be challenging. These awards are, without a doubt, a wonderful option for garnering global attention. Besides, it may assist you in staying up to speed on the latest advancements, motivating the workforce, and bringing in new prospects.

KloudPortal is focused on helping customers with result-oriented marketing strategies. Our services include writing curated articles, thus helping clients and industry experts acquire knowledge on the latest marketing trends. Now that you are here, check out our other articles How to create the best B2B SaaS marketing strategy?] & [Top Start-Up Marketing Mistakes You Cannot Afford to Make]. If you would like to reach us for your marketing needs, please get in touch with us.

What we cover in this blog?

• Introduction
• What is Google’s Reasoning for Deprecating Universal Analytics?
• How to Create New GA4 Property
• Steps for Upgrading a UA Property to GA4
• Conclusion

Introduction

As  Google  announced on  March 16, 2022, Universal Analytics would be phased off starting in July 2023. In short, everyone must set up Google Analytics 4 and implement it.

It’s a significant shift in Google Analytics’ online and app analytics strategy and the next step in the company’s progression.

The Google Analytics’ Universal Analytics (UA) product will no longer be processing new data following  July 1, 2023. Google will halt the current processing of the UA 360 properties by October 1, 2023. Any data previously transmitted to UA will no longer be available for reporting purposes from  January 1, 2024.

The newly announced fourth version of Google Analytics(GA) is suitably dubbed GA4. Urchin, Classic Analytics, and Universal Analytics were the prior three editions.

Further, Google announced that “GA4 is to help you obtain better ROI (Return of Investment) from your marketing for the long term; we’re introducing a new, more intelligent Google Analytics that builds based on the App + Web property we debuted in beta last year.”

Doesn’t it appear to be quite promising?

What is Google’s Reasoning for Deprecating Universal Analytics?

There are noticeable distinctions between GA4 and Universal Analytics.

Meanwhile, Universal Analytics was designed to function on websites and separate sessions.

However, GA4 works on both the web and the app, do not rely solely on cookies and delivers user-centric measurement through an event-based paradigm.

Universal Analytics sessions focus on statistics based on what a user performs in a single session rather than a person’s many touchpoints with a website. It is one of the shortcomings we have long emphasized.

According to Google, the current measurement system soon became antiquated, and GA4 addresses these shortcomings.

Also, GA4 prioritizes privacy  above Universal Analytics by not storing a user’s IP address. GA needed to serve its consumers’ ongoing changing demands and expectations in today’s privacy-conscious environment.

It has also been noted that most consumers are wary of GA4 because of its completely redesigned User Interface(UI) and data collecting strategy.

Although many people have set up a new GA4 property, they rarely use it to its full potential.

However, the brighter side is that you still have time to learn and set up your GA4 Property before the deadline.

Subsequently, keep in mind that your previous Universal Analytics reports will no longer be accessible after July 1,2023, so you should have everything set up and functioning correctly by the end of 2023 to acquire a year’s worth of comparative data between GA4 and Universal Analytics.

Also, note that if you built your Property after  October 14, 2020, you are most likely already utilizing a Google Analytics 4 property, and no action is required.

So, Let us learn step-by-step how to set up New GA4 Property.

How to Create New GA4 Property

Here are the steps to get your new GA4 Property up and running.

Note: If you wish to establish a new Google Analytics 4 property, follow these steps (and you are not using the Upgrade to GA4 option).

The information is also accessed on the GA4 help centre!

1. Go to the Admin panel and select Create Property  from the drop-down menu. 

2. Add the basic business and property data.  

By default, a new GA4 property is created.  

3. SelectWebstreamfrom the drop-down menu, then enter the website URL and stream name.

Kindly note the name of the data stream cannot be changed further, so choose wisely!  

In this blog post, we are only generating a data stream for a website. But you could also add an iOS or Android app data stream to understand the customer experience across platforms, which is one of the great perks of GA4.

4. In your GA4 Property, turn on  Enhanced Measurement.

When you are establishing a web data stream in Google Analytics 4, you can choose whether or not to activate Enhanced Measurement.

Enhanced measurement is turned on by default, but you may turn it off if you don’t want to track anything other than page visits. 

If enhanced measurement is enabled, the following standard events are tracked: 

• scrolling (event name: scroll) 
• outbound clicks (event name: click with the parameter outbound: true) 
• page views (event name: page_view) 
• site search  (event name: view_search_results)
• video interaction(events: video_start, video_progress, video_complete) 
• file downloads  (event name: file_download) 

Further, for detailed page views and site search, go to the advanced options. 

Ensure “Page changes based on browser history events” is enabled, especially for single-page apps, and update the Site search depending on the query parameters of your site. 

5. Select  “Create Stream”  from the Drop-Down Menu.  

6. To see Data in your GA4 Property,Add Tags.

We’ll show you how to generate tags using  Google Tag Manager(GTM), but you can alternatively utilize a Global Site Tag for this step (gtag.js).  

Inside GTM:

1. Open the Google Tag Manager container you’ve added to your page.  
2. Select Tags > New from the drop-down menu.  
3. Select GA4 Configuration from Tag Configuration. 
4. Enter the Measurement ID in format G-XXXXXXXX 
5. Select “All Pages” to have the tag appear on all pages (or the subset of pages you want to measure). 
6. Save and deploy your tag settings.

Within 24 hours of your tags being published, you should start seeing data in your GA4 Property.   

Congratulations! You’ve just finished creating a new GA4 property.

Steps for Upgrading a UA Property to GA4 

The GA4 property setup is easier if you already have a UA account that you want to upgrade to. Select  GA4 Setup Assistant  under Admin by navigating there. The assistant will help you through creating your new GA4 Property. 

The same GTM procedures described before must still be followed while updating a UA property. 

Conclusion

As we have learned, Google Analytics 4 properties provide businesses broader flexibility over tracking key metrics organic traffic, frequent visitors, leads, and more. 

It is with no doubt, Google has made it simple to construct a GA4 property based on an existing Universal Analytics property using GA4 setup assistant. 

Their helpful migration guide, which includes connections to various articles to assist you in making the transition from UA to GA4 as painless as possible.

At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on the latest Marketing trends across all the industry segments. Now that you are here, why not check out our other articles [Top 20+ Chrome Extensions For Every Digital Marketer] & [The crucial 6P’s for building a brand]. If you would like to work with us for your marketing needs, please reach us here

1. Universal Analytics would be phased off
2. GA4 help centre
3.  Enhanced Measurement, [GA4] Enhanced measurement events
4.  Google Tag Manager(GTM), Introduction to Tag Manager
5. GA4 Setup Assistant, [GA4] Setup Assistant
6.  migration guide, [UA→GA4] About this event migration guide [Legacy]

What we cover in this blog?

• What is cost reduction in a business?
• What is the aim of cost reduction in a business?
• What is the importance of cost reduction?
• What are the five cost minimization techniques?
1. Analyse business expenses and setup realistic goals
2. Business transformation
3. Reduce “Real” or “Physical” assets
4. Outsource
5. Renegotiate
• Wrap up

The year 2022 is challenging for many businesses due to the Ukraine war, the rising inflation, and due to the COVID-19 pandemic effect. The profits and growth of the businesses are flattened more than at any time. Businesses need to focus on some strategies through an organized approach to reduce business costs without impacting the quality of their products and services, secure business growth and maximize revenue generation.

What is cost reduction in a business?

Cost reduction in a business is defined as reducing supply expenses and business costs to deliver maximum profits. This procedure involves diagnosing and reducing expenditures that do not add value to the company’s products or services and, therefore, optimizing these procedures to improve efficiency.

What is the aim of cost reduction in a Business?

Cost Reduction aims to cut off the unnecessary expenses during the production process, storage, distribution, and selling of the product. These reducing costs increase the company’s revenue, such as profit margin and net profit. Thus, using cost reduction techniques has many benefits for business growth.

What is the importance of cost reduction?

Here are some points about the importance of cost-cutting –

High operating costs can lead to distress when the business is poor and doesn’t generate enough revenues, which will weigh down the profits.

High operating costs also increase the product’s price, often making them lose to their market competitor.

Companies with lower costs attain higher profits and can transfer the savings to their customers even after staying competent and profitable. Thus helping companies to grow without overspending on publicity or marketing.

What are the five cost minimization techniques?

Below we discuss the five most effective cost minimization techniques that hugely impact your business profitability. So, let’s explore the different methods to help you grow efficiently.

1. Analyse business expenses and setup realistic goals –Tracking business expenses will help control and maintain variable costs. Evaluating all the expenses data will help the company quickly identify the waste. Establish specific, clear, and realistic goals before looking at cost minimization. To measure progress and establish milestones, you can quickly see success.
2. Business transformation – Digital technology has the benefit of increasing productivity and helping businesses turn into considerable long-term savings. Using digital technologies in all business areas creates new or modified operational processes. Therefore, help companies to meet changing culture or market requirements and customer experiences. Digital transformation also effectively helps businesses to improve revenue and efficiency by optimizing spending.
3. Reduce “Real” or “Physical” assets –If you work in a big office, evaluate if you still need that big and rigid set-up. Virtual offices and co-working spaces can drastically reduce rental and office maintenance costs. Lockdown time has taught us to work both remotely and effectively. Other options would be to move to a more affordable area and incur lesser maintenance costs.
4. Outsource –Another cost-cutting strategy would be to identify non-core, mundane, and repetitive work and assign them to external consultants and freelancers. This will reduce the cost and also helps you focus more on the more important aspects of running your business. It might be worth noting that much software like book-keeping, CRM, etc., reduces employee dependency and costs.
5. Renegotiate –Negotiating with your suppliers and contractors to give further discounts is another way to reduce your overall costs. Asking your suppliers for incentives for early payments can reduce the overall costs. You can gain leverage with your suppliers if you indicate that you are looking for large orders or long-term relationships.

Wrap up

Adapting the right strategies is always essential to reduce costs as companies can drive their business forward with new affordable technologies.

• Cutting costs increases revenue and improves small businesses bottom line.
• To identify cost reduction, we should focus on the major elements such as Savings in production cost per unit. However, the quality of the product should also be focused on.
• An essential factor in expanding your profit margin is to reduce business costs.
• Make smart choices to deploy cost minimization.
• Make accountability and transparency part of your cost-cutting strategy and part of your company’s operating structure to gain control over expenses.

At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on the latest Marketing trends across all the industry segments. Now that you are here, why not check out our other articles [Virtual Influencers Who Are They & How Do They Work] & [Product Marketing Strategy For SaaS Startups]. If you would like to work with us for your marketing needs, please reach us here

1. Cutting costs

• Company Profile Page
• Company Product Showcase Page
• Employee Internal Marketing
• LinkedIn Sales Navigator
• LinkedIn Newsletters
• Leadership Profile
• Conclusion

Be it B2B or B2C startups, many founders are confused about how to leverage marketing efforts. While many digital marketing agencies offer standalone marketing techniques and strategies, I believe SaaS startups need to go deeper with their marketing efforts.

Many SaaS startups often come to us to understand the best marketing strategy for their SaaS Products. When we initially speak to them, we understand that 75-80% are more concerned about their visibility and reaching their target audience within a shorter period.

During our conversations with SaaS Product owners, we found that most of them are focused on the following:

• Increase in Subscriptions within the first two-three months
• Increase website form filling/inquiries/demo requests in the first couple of months of marketing.

Often these goals are unrealistic for any digital marketing agency to achieve, especially in a competitive product landscape.

Some startups are also under pressure from investors to show improvement in the product signups or improvement in market traction. These startups often use vanity metrics, which may eventually contribute to brand value, but are often ignored with short-term marketing efforts.

When it comes to choosing the correct or right marketing channels, founders are often found to be confused about which channel to choose.

What best works for a SaaS Startup is advertising on social media channels like Google, Facebook, LinkedIn, or Twitter, blogging on their product website, writing a guest blog on other websites, or investing in SEO. What best works for a SaaS Startup? This question often keeps haunting a startup founder.

We make our strategy recommendations based on the target audience that a startup product caters to. And with our experience working with many SaaS Startups, every strategy we offered was different and suited to the startup’s needs.

Here let us discuss the B2B SaaSStartups.

It is known to everyone that LinkedIn is the best channel for a SaaS Startup, especially if they are targeting business owners or decision makers of corporates. But how can Startups leverage LinkedIn’s tools or features? Here are a few tips that we would recommend.

1. Company Profile Page

Every Startup should maintain a company page on LinkedIn. Social Media channels like LinkedIn and Facebook allow business owners to create their own company/business pages. Now how to create a company profile page on LinkedIn?

Here are a few steps:

• Go to your LinkedIn Profile, and under the dropdown, you will find an option to create a company page. Click on it and start entering the details as requested.
• Make sure your company page covers the following details:
• About Your Company
• Year Founded
• Number of Employees
• Industry Segment
• Company Cover Image

2. Company Product Showcase Page

Company Product Showcase Pages are often ignored feature on LinkedIn. The showcase page in fact allows you to project your product in a much simpler format.

Allowing you to give a brief about the product features and pricing, it allows you to also build followers for a particular product.

3. Employee Internal Marketing

This is a differentiator of LinkedIn where it allows you to recognize top performers in your organization and tag them to your company page.

Leveraging this feature has enabled us to reach far and further network of connections on LinkedIn. With this leverage, we not only reach our employee network, but also their 2nd and 3rd level connections who are following our updates regularly.

4. LinkedIn Sales Navigator

The power of LinkedIn Sales Navigator has allowed us to not only reach our network of connections but also reach a deeper audience, whom we couldn’t have reached with just a social network.

LinkedIn Sales Navigator allows you to filter your audience at several levels. You can search for your target audience by location, industry, decision making level and connection level.

This feature of LinkedIn has really helped us reach far-flung companies, which essentially were unreachable otherwise.LinkedIn’s in-mails are a must use feature that allows you to send multiple in-mails to our target audience.

5. LinkedIn Newsletters

Another very significant addition to LinkedIn in recent times is LinkedIn Newsletters. Initially rolled out for a few companies, now this feature is available to all the companies having a LinkedIn Company Profile Page.

How to Use LinkedIn Newsletter?

LinkedIn Newsletter is an important addition to a company page from a marketing standpoint. It not only helps companies tell the professional world about your company’s latest happenings and achievements but also allows you to build a brand around it.

Sending weekly/monthly/quarterly newsletters on e-mails had become redundant in the last few years. Mostly perceived as a lead generator on the websites, this feature had lost its value in recent times.

Newsletters have been replaced with cloud-based solutions like LinkedIn Newsletter, which allows all your followers to know the happenings in your company and keep them engaged.

6. Leadership Profile

After having worked with many startups on their strategic marketing initiatives, we found that LinkedIn Leadership profile marketing is one of the most ignored strategies.

Startup founders are either too much into social media or are absent from the social media scene. Some founders were found to be reluctant to market themselves. While they speak everything around the world, but nothing about their product or service.

Leadership profile marketing is essential for product marketing, brand building, and giving directions to your followers about your products and services. Visionary leaders have always led from the front and focused on how they present themselves to the market.

In conclusion, LinkedIn plays a significant role in B2B SaaS Product Marketing efforts.
Leveraging the LinkedIn tools, helps you build a brand for your B2B Startup and falls in the eyes of the right professionals. Though many marketing agencies do talk about LinkedIn Marketing for B2B SaaS, the right approach tailored to your business is rarely found.
At KloudPortal, we are focused on helping our customers with result-oriented marketing strategies. We also write curated articles to help our clients and industry experts acquire knowledge on the latest Marketing trends across all the industry segments.

Now that you are here, why not check out our other articles [7 Tips to Create an Effective LinkedIn Marketing Strategy] & [How to create the best B2B SaaS marketing strategy?]. If you would like to work with us for your marketing needs, please reach us here.