KloudPortal Logo
Get AI Readiness Assessment
8 Strategies That You Should Follow in Medical Practice Marketing

8 Strategies That You Should Follow in Medical Practice Marketing

by | Sep 25, 2020 | Archives

By Prashanthi Kolluru

On a fateful evening, Neha’s mother collapsed suddenly.  The family shifted recently to the city and did not know where the clinics are.  Having no time to think much, Neha quickly pulled her phone and searched for doctors online.  It is the time when lockdown just started in the country, and therefore, most doctors are unable to continue their practice.  But a few doctors who are into medical practice marketing are visible online for needy clients like Neha to contact, and so, their profession continues.

Why do I need medical practice marketing?

People quickly grab their phones today to look for on-the-spot answers to their problems.  However, if Neha asks Google, “Why did my mother collapse?” Google may not give the right answer.  But if there is a neurologist available online and addresses her question, the answer could be correct.

Medical treatment is one such profession that demands human intervention despite all the technological advancements of the modern age.  And to be visible to people and get connected to them, a doctor’s online presence is a must.  That is why doctors and students of medicine are approaching digital marketing agencies.  A report from Practo states that in the lockdown, there has been a 500 percent spike of medical consultation online.  Having your online presence during this COVID 19 pandemic creates a win-win situation for both: you and your client.

Medical Practice Marketing

Which strategies to follow in medical practice marketing?

Marketing your profession with the right strategies can help you get a long way in reaching out to your clients.  How do you do that?  Here are some strategies that you could follow.

1. Choose digital marketing over traditional marketing

This is crucial because, at present times, digital marketing reaches further to a larger audience than traditional marketing does.  It costs lesser to market on social media platforms than on print ads and television channels.  Also, the audience targeted through online marketing is wider and more customized than the audience targeted through traditional marketing methods.  Presently, as your patients are not limited to clinics, you have an option to treat them online.  It gives you the privilege to market your services beyond your locality and treat patients across various cities.

2. Get a website and do SEO

Online presence begins with designing a website for your business, followed by optimizing it for the search engine.  Post good content on your webpage, make it look appealing and, follow content marketing strategies like targeting keywords, back-link building, and more.  A good digital marketing agency with a dedicated team of content writers, web designers, and SEO specialists can help you with this step.

3. Start a goal-oriented marketing campaign

An indefinite marketing campaign can consume a lot of your time and money. Start with a specific goal and plan. Prepare a layout of how much you wish to spend in the next three weeks or so, and which platforms you want to use, like for example, Facebook, Twitter, etc. Prepare a plan as to who are your target audience and how you wish to reach them.

4. Track your marketing campaign results

If you started a campaign for say, three weeks, start tracking the results after half the time, so that you can analyze how it is heading. Then you can make changes in your campaign accordingly. If the progress seems on track, you may continue in the same way. If results are not as expected, seek help from your digital marketing agency to make it go better.

5. Continually keep updating your ads and website

Medical practice marketing involves a lot of exposure to clients as to what new things you are up with. You may write blogs educating patients regarding the latest technology used in medical procedures. Or simply, you may share a blog on what changes you are making in the way you treat patients amid this pandemic. If you still fall short of any information to share, you may keep redesigning and updating the ads in your campaign. By doing this, people trust that you connect to the latest happenings and always have something different to offer.

6. Give freebies

Small tokens of care go a long way in making customers feel appreciated. You may organize free health check-ups or dental camps occasionally and invite opportunities for people to know and visit you. Or give free webinars educating people on how to take care of their health and prevent issues from popping up. This way, you can connect to them so that they trust you though the information you provide and approach you in the future. This helps in digital marketing for medical practice students as well.

7. Show your online presence on medical care platforms

Websites like Practo and Zocdoc are making doctors more available to the general public than ever before. People look up to these websites that offer a paid consultation immediately in case of any emergencies, like Neha in the example above. Your presence on these websites can bring you more visibility.

8. Use patient testimonials

Lastly, always work on feedback that your patients give. Once you offer them your best service, you can be positive to request them to drop in a testimonial. Positive reviews are always a bonus for your visibility. And if the feedback is otherwise, you can work on it to improve, thereby showing your clients that you value them. This gives scope for them to refer you to their friends and acquaintances.

Medical Practice Marketing

My next step?

An old proverb goes, “The early bird catches the worm.” Be one of the kind that is quick to grab all opportunities by getting into medical practice marketing at the earliest, with professional assistance from KloudPortal.  Contact us to know more about the digital marketing services offered for medical care professionals.

1. 500 Percent, Business-standard
How to Know if SEO for your e-Commerce Store is Working

How to Know if SEO for your e-Commerce Store is Working

by | Sep 24, 2020 | Archives

By Prashanthi Kolluru

Yes, we know that you have been there with several trials and errors.  You might have tried several SEO strategies to boost your website to make it gain the best possible search engine ranking.  After all the effort that goes into optimizing your e-commerce store for SEO, it’s time to test how effective it is.  Well, before we get into the tools used by SEO agencies to test SEO effectiveness, you need to first know what SEO factors to check.

Parameters used by SEO agencies to check SEO effectiveness

They check the following metrics:

  • How much time readers spend on your website
  • What channels bring in users to your website
  • Which pages on your website load slowly and why
  • The channels which drive conversions
  • Keyword ranking
  • Backlinks to your site

Most of the SEO Analytics tools give reports with the above-mentioned details of your website, that help you measure the outcome of your SEO strategies.

SEO tools

What are the tools used to measure SEO effectiveness?

1. Google analytics:

This is the tool that is most popularly used by the SEO agencies.  Among the many reports that Google Analytics generates, the most useful ones are:

  • Mobile overview report: Today, people rarely log in to the desktop PC or laptop for a simple Google search. Browsing on a mobile phone is way easier. Hence, businesses that optimized their website for the mobile view can gain better traffic than those who have not. Mobile Overview Report helps to analyze the loopholes present in your mobile site that users find annoying. It also helps to understand the channels from which users enter into your website.
  • The channels report: It helps to track the source of incoming traffic to your website, and how much of this traffic brought you conversions. This helps you to decide which channels to optimize for your website to perform better.
  • Navigation summary report: This is the best report to track the user’s navigation through your website, which page they come from, and where they go to. This information helps to determine what information the users are looking for on your website and where you can improvise.
  • Landing page report: This helps to check out which is the most visited page, and the bounce rate.
  • Site speed overview report: As the name indicates, it monitors the performance speed of the website.
  • Goal overview report: This helps you to know which pages lead to conversions.

2. Ahrefs:

This tool is especially useful to show the keyword ranking of your webpage on the search engine. Ahrefs also shows the number of searches that each keyword gets per month and which words pull up your webpage on the search engine. This information is valuable to find out how well your website is performing in terms of SEO, based on keyword search.

Some of its other useful reports are:

  • URL rating distribution report: Backlink profile is one of the key metrics in SEO and this report gives a clear backlink profile of your website. It rates the quality of each link of your webpage from 1 to 100.
  • Best pages by link growth report: This report helps to show which pages on your website attract more traffic in terms of backlinks.  Therefore this report helps to improve content management too.
  • Backlink anchors report: It highlights the text used by other websites to link to your website.

    3. WebFx:

    In the information generated by WebFx, the key focus points are traffic, rankings, conversions, and leads. These metrics are measurable for a specified time. Like some other tools, WebFx provides customized reports for your website and gives you a lot of query options to pull the reports. This helps digital marketing companies to check your website performance in SEO terms.

    4. Semrush:

    To be successful in implementing SEO, you need to keep a tab of who visits your website. SEO agencies make use of Semrush which provides detailed visitor information for your website and to see how engaged these readers are.

    Pretty much like most other tools, SeMRush is effective in providing reports over more than 50 marketing metrics including keyword analytics, traffic analytics, gap analysis like keyword gap, backlink gap, and more.

    In all these tools, you may either run the reports manually or schedule them to be run at periodic intervals.

    SEO quote

    What are the limitations in measuring SEO effectiveness?

    SEO effectiveness in simple terms, cannot be considered a standard measurement.  This is because Google and other search engines keep changing SEO metrics from time to time.  If your website ranks highest on the search engine today, there is no guarantee that the rank continues forever.  People change, people’s requirements change, and so does their search behavior on the internet.  Hence you need to keep your webpage content updated to suit the search parameters.  Therefore, SEO is a continuous process and needs regular monitoring.

    Reach us at KloudPortal for expert advice on SEO for your business.

    Google Analytics ,Analytics
    Ahrefs, ahrefs
    WebFx, ahrefs
    SeMRush, SEMRUSH

     

    Content is for the User and not for the Search Engine

    Content is for the User and not for the Search Engine

    by | Sep 21, 2020 | Archives

    By Prashanthi Kolluru

    It is the first of the month again.  Time to withdraw salary.  Nisha couldn’t hold back her joy.  She has been saving every penny to buy a car.  Now that she could collect enough money, she surfs the internet to choose a car that is best for her.  She is aware that there are some state laws she needs to comply with and looks for information that guides her about the required paperwork while purchasing.  She goes through several websites that accept car bookings, but all she could find is a few pictures of cars, with an icon accepting bookings and nothing else.  The cars look promising, though.  Yet, disappointing! How could she trust these websites that gave her no good content?!

    Finally, Nisha comes across a website with the information she needs.  It has no grand display of photos of cars, yet it is trustworthy because of the genuine information it provides.  It has a dropdown box asking her to choose the state, and accordingly, provides a checklist with all paperwork that she needs.  There is additional information on troubleshooting and other simple topics related to car maintenance.  This business seems relatively new, due to which the search engine might not have detected it in the first go.  But yeah! This is the website that wins Nisha’s trust.  There she clicks, and wow! Her car is booked! That is the power of genuine content.

    The qualities of good content

    The qualities of good content

    Why is it that Nisha moved away from the other websites but hooked on to the last one?  That is because the content she was satisfied with, has the following unique qualities.

    1. Captivating:

    More than 50 percent of the readers scan through your content for less than 15 seconds before they decide to continue reading it.  That is why, though the search engine presents multiple results for your search query, you choose to open only one link initially, and that may not necessarily be the first link that comes up on the search engine results.  It is the content with a captivating heading and interesting opening, which compels a reader to click and read.

    And, that’s not all.  Present content in a way that not only captures but also retains the customer’s interest.  Write content through which the customer could connect to what you say.  When you ask questions directly to the reader while giving real examples, the reader gets emotionally connected and could relate to what you say, and reads on till the end.

    2. Informative:

    Good content presents exactly what the customer looks for, that is, a solution to his problem.  Good content answers all the questions that the reader has in mind.  Content marketing strategies like keyword research and others followed by SEO agencies indeed help in improving search engine optimization of the website.  But without qualitative content, these techniques do not help.  The main purpose of content is to help the customer.  Hence it would be useful if it is well-researched.  The more helpful the customer finds the content to be, the more traffic the website gets, making it more visible on the search engine.

    If you write content intending to sell, make sure you list out all the benefits that the end-user gets through what you offer.  The customer always looks for what is in it for him, and if your content helps him understand clearly how he is getting benefited, you reached your goal!

    3. Original:

    Would you like to watch a movie that is a remake of another one that you have already watched?  Or, would you like to listen to a song which has its tune copied from another, with only the lyrics changed?  Originality is what people look for when they read the content you provide.  Your website content can be improvised by tools like Grammarly and Plagiarism checkers, but if you simply paraphrase the entire content copying from elsewhere, the customer doesn’t find it helpful.

    4. Understandable:

    Usage of high flown language and technical terms (including jargon) may make your article appealing at an academic level.  But your consumer could also be an ordinary person with minimal education.  Use simple language which people of all age groups and all walks of life find easy to understand.  This way, your website could attract high traffic.

    5. Call for action:

    Another unfailing dimension your website content should have is to make the customer make a decision.  The write-up you provide should call for action on part of the customer.  Use words like, “Enrol today to get the benefits” and so on, to urge the customer to proceed towards availing your services.

    The qualities of good content - Quotation

    So, what next?

    Few months after Nisha made the purchase, it was her friend’s turn to buy a car.  She seeks Nisha’s recommendation for a genuine dealer to buy from.  Nisha recommends the same website she purchased from.  Predictably, the same website is now at a higher rank on the search engine, with more customer reviews.  Quality work always pays.

    Content is meant for the customer and not for the search engine.  If you please the customer, you automatically please the search engine.  If you want to reward your website with search engine optimization through content marketing, it’s time you hire the right agency.  Join us at KloudPortal to boost your website with the power of good content.

    50 percent , Buffer

    5G and Future Digital Marketing

    5G and Future Digital Marketing

    by | Sep 14, 2020 | Archives

    By Prashanthi Kolluru

    With the advent of 5G there has been a lot of buzz and hype around it. And looks like the hype is worth it. Yes, the speed of processing is going to be increased which benefits future digital marketing! Yay!

    As the technology word suggests, with every “G” there is something new coming up. This new G is definitely going to put our millennials on the fast track.

    Let us just step back a few decades and see the evolution of the “G”s – G is for Generation:

    1G – Mobile Phones – 1980s
    2G – SMS or Phone Texting – 1990s
    3G – Mobile Internet – early 2000s
    4G – Mobile Apps – 2008
    5G – Bringing Connected Devices

    5G is expected to connect 70 Billion devices by 2025. It is going to expand its reach to multiple devices and Internet of Things, Wearable technology, retail commerce, connected homes and appliances, connected vehicles, decentralized distribution of data etc.

    Impact on future digital marketing

    The question comes on what would be its impact on marketing?

    The dynamics of marketing is going to change. Here are a few pointers to keep in mind:

    • Real-time analytics is going to drive the marketing strategies.
    • Marketing for clusters – people with similar demographics, sociographic, geographics and psychographics shall be grouped and targeted.
    • Interactive advertising
    • Personalized Marketing
    • AR/VR based user experience driven marketing.

    5G and Digital Marketing

    Real-time data analytics:

    With the devices connected to each other, there is a huge data that is going to be generated every second. The precision with which this data can be analyzed to deliver the best service to the customer is a challenge.  The faster the reach, sooner the conversions.

    Marketing for clusters:

    With 4G we see all the apps, web devices etc., are existing, but not connected. With 5G all the devices including your smart phone, TV, Cars, Home automation systems etc., will be connected. A huge data potential is awaiting the output of 5G revolution. Customers are currently segmented only based on demographics and psychographics. But the segmentation will go a little more deeper to connect geographies, sociographies as well. Future digital marketing will see the cluster audiences, who may have high demand for a particular product of services.

    Interactive advertising:

    Current advertisements which are instructional in nature and are one to many, is going to change. It is going to take the form of many to many. With already chatbots on the cards, most of the businesses have adopted for remote assistance for their customers. With interactive advertisements, it will get more specific with gamification and user engagement.

    Personalized marketing:

    While cluster marketing will focus on detailed market segmentation based on demographics, sociographics, psychographics and geographic factors, an in-detail personalization will be the new norm. This is to enable the customers with right products and quicker buy/sell decisions.

    AR/VR based user experience driven marketing:

    AR/VR has currently entered into educational, real-estate segments. There is a rapid expansion expected in healthcare, industrial automation and retail segments. Virtual reality shall enable the users to walkthrough a journey and experience the product/service, before making a buying decision. Video based marketing has already started, and adding AR/VR experience will just make it more realistic.

    Be ready to explore the new marketing trends that 5G is going to bring. Start exploring more about how you can add value to customers. User Experience driven marketing will be a game changer once 5G is in.

    The conclusion:

    Digital Marketing certainly will not be same as today. Markets are quickly adapting to technology and change. Be ready to take advantage of 5G network. Stay ahead of the Game!

    5G is expected to connect, GSMA

    Five Easy Ways to Grow your Remarketing Ad Campaigns

    Five Easy Ways to Grow your Remarketing Ad Campaigns

    by | Sep 11, 2020 | Archives

    By Prashanthi Kolluru

    Well, before we begin, let me ask you a question.  Let us say, you go out to buy some clothes.  Would you look for your favorite brands and stores already known to you, or go for new ones?  If it is me, I might at times try new ones, but when I go to the store that I already visited, there are more chances that I would end up my purchase there without having to visit another.  And that’s exactly why remarketing ad services are a hit.  Typically, all businesses work towards remarketing ads to improve their flow.

    How are remarketing ads helpful?

    While marketing is aimed at the whole set of people, remarketing is aimed only at an audience who already knows you.  They have either done business with you earlier or at least have known of your existence and browsed through your range of products.  Hence it is more likely that they would convert to your customers if you connect with them again.

    How to go about remarketing ad campaign?

    Digital marketing agencies provide remarketing services through different channels.  You can remarket your products and services pretty much on the same platform where you did the initial marketing.  This includes video marketing on YouTube, publishing ads on Social networking sites like Facebook, Twitter, etc, search engines like Google, and others.

    Google Ads, which was earlier called as Google Adwords, is one of the best tools for remarketing.  This platform allows advertisers to bid on particular keywords to let their ads appear on the Google search results page.  These ads let the viewers click on them, and the advertiser pays Google for each click they get.

    Easy Ways to increase remarketing ad campaigns

    Easy ways to increase remarketing ad campaigns

    1. Select the audience to whom you want to remarket your services

    Since remarketing is all about getting back people who are already introduced to your business, you need to separate these people from the rest of the crowd.  You can do this by analyzing your website or Facebook page with tools like Google Analytics.  For example, if you have earlier posted a three-minute video advertisement, people who came across it could be divided into three types.

    • People who simply scrolled without watching it
    • Those who watched the video for 30 seconds or less
    • Those who watched the video for a while and clicked on the next step like viewing your products, or looking at your customer support number.

    Here you would not consider remarketing ads to the first section of people.  And you would not ignore people in the second and third categories, as they have shown considerable interest in your business.  But they postponed the purchase for some reason.  To them you would display your ads again, and again, seeing which, there are chances that they get back to you.

    2. Keep a tab of people who visited the web-pages of your competitors

    Do not feel low if you get to know that there are a lot of people who have visited the website of your competitor and not yours.  This is good news too.  Because this makes it obvious that those people are interested in the same niche of products and services that you offer, though they might not have come across your business.  You can simply advertise your services to them based on their likes and comments on your competitor’s website.  And what’s more!  Possibly, most of them could turn to you if they discover that you have something better to offer.  This is also a hack in remarketing ads as you are targeting people who are interested in your field.

    3. Show customized ads

    Now that your select audience already knows your business, you do not have to display introductory ads to them.  You might have already placed cookies that monitor what exactly they check for on your webpage.  Based on this information, you can display ads containing products that match their search.  This helps you connect to them well as you save their search time and rekindles their interest in your business.

    4. Offer brief giveaways to your customers for a specific duration

    There could have been people who created an account in your website earlier, or installed your app in their mobile.  They could have saved some products in their shopping cart, but finally checked out without completing the purchase.  If they reached this point, it shows that they almost made up their mind to make a purchase, but skipped for some reason.

    You do not want to miss out on such highly possible conversions in the last second, right?  It is time to get back their attention with pop-up reminders, emails, like “You left these beauties in your shopping cart”, etc.  You can make them rethink the purchase with exciting offers like “30 percent off on your cart, offer valid only for today”, Most of these customers would not miss the deal.  Even if they do, they would still come back to your website another day to check any more offers you might offer.

    5. Calculate the cost per conversion and adjust the cost per click

    After all the efforts you put in to make your remarketing ad campaign soar rocket-high, you need to calculate to see how far it has been successful. The budget tools available in Google Ads can help you figure out how much you have been paying per click on an average. You can calculate as follows.

    For example, if you display your ad 1000 times, out of which 20 times it has been clicked, and further only 1 conversion was done. And you paid $2 towards the cost per click. Then the total amount that cost you for your conversion is (20 clicks * $2 =) $40.

    If your profit arising from that one conversion is way higher than this $40, then you should be willing to pay more cost per click.  This makes your ad gets displayed more times and you can get more conversions within your affordable budget. This way your remarketing ad campaign gets a big boost.

    Do not worry if your cost per click goes up high here, because ultimately your cost per conversion is very low when compared to your profit margin. You need to calculate this way.

    Easy Ways to increase remarketing ad campaigns - quote

    We are here to help

    I have listed out the easiest and the most effective ways to grow your remarketing ad campaigns.  If you need professional services to assist you in this job, you may reach us at contactus@kloudportal.com.

    Google Ads, Google Ads

    Top 5 Digital Marketing Agencies

    Top 5 Digital Marketing Agencies

    by | Sep 4, 2020 | Archives

    By Prashanthi Kolluru

    When you construct a building, would you lay each brick yourself? Would you paint each wall by yourself? No, right?

    Then how could you attempt to take care of each angle of your business, like content writing, keyword research, backlink building, etc, all by yourself?

    Just like how different stages of construction are done by different people, different dimensions of your business are also taken care of by different services.  All these services are provided by professional digital marketing agencies.  You need to delegate the marketing area of your business to the people who best do the job.  Here are 5 best digital marketing companies you can look up to.

    5 Best Digital Marketing Agencies

    5 Best digital marketing agencies

    WebFx:

    This online marketing company offers services broadly divided into the following categories: SEO & Revenue Generation and Content & Analytics. SEO services focus mainly on enhancing the ranking of your business on search engine pages. Content & Analytics services include providing personalized content for the website, social media advertising, website call tracking, and many more.  WebFx provides services for complete web designing services and website maintenance as well.

    Infinity reach:

    This company specializes in digital marketing through online advertising, Google adverts, analytics, and more.  Also, they are also a creative agency that provides creative content and design for your website along with search engine optimization services.  Web designing, mobile app management, IT services, and solutions, etc are some of the other services they provide.  Infinity Reach has its focus mainly on small businesses who need to establish a niche for themselves in the world of digital marketing.

    Digimarkagency

    This is a company tat works on promoting your brand.  It provides services in the field of web analytics, website designing, search engine optimization, and PPC (Pay Per Click).

    Digimarkagency provides a free SEO analysis report of your business to let you know where it stands.

    Ibrandlabs:

    Among the many digital marketing companies available, it becomes difficult to choose the right one.  However, Ibrandlabs is one of the best digital marketing companies that take your business ahead of competitors in reaching business goals. In the area of branding your business, marketing, and improving sales, IbrandLabs works best to serve you.  They use several strategies in digital marketing with numerous highly specialized software solutions to offer the best services, at an affordable price.

    You can, therefore, rely on their services to watch your business grow.

    KloudPortal

    Building a website is the first step in making the online presence of your business.  And the second step is to make it visible in search engine results, which is to gain a high search engine ranking for it. But, it often becomes tedious to take these two steps separately. Instead, how would it be to optimize your website for the search engine, in the initial step itself, while the website is still being built? KloudPortal is one of those reliable digital marketing agencies that provide the best of the services your business needs.

    5 Best Digital Marketing Agencies - Quote

    I hope this helps you to make the right choice!

    WebFx, WebFX
    Infinity Reach, Infinity Reach
    Digimarkagency, Digi Mark
    Ibrandlabs, iBrandLabs

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

    Cookies settings
    Accept
    Privacy & Cookie policy
    Privacy & Cookies policy
    Cookies list
    Cookie name Active

    Privacy Policy

    What information do we collect?

    We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

    What do we use your information for?

    Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

    Do we use cookies?

    Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

    Do we disclose any information to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    Registration

    The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

    Children’s Online Privacy Protection Act Compliance

    We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

    Updating your personal information

    We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

    Online Privacy Policy Only

    This online privacy policy applies only to information collected through our website and not to information collected offline.

    Your Consent

    By using our site, you consent to our privacy policy.

    Changes to our Privacy Policy

    If we decide to change our privacy policy, we will post those changes on this page.
    Save settings
    Cookies settings