Google has come back again with a new update called the page title update. Google’s Danny Sullivan has confirmed that Google is updating the way it creates page titles for SERPs. Our blog is a complete guide for you to know all about this update and how it works? So, let’s find out.

Users use one of the major approaches to determine which search results might be relevant to their query by examining the titles of listed web pages. Therefore, Google search makes great efforts to provide the best titles in search results to connect searchers effectively with the content produced by webmasters and publishers.

Hence, Google was displaying dynamic page titles in the SERP through minor adjustments based on the query issued. But now it has introduced a new system for producing titles regardless of the query.

What is Google’s Page title update and how it impacts SEO?

The page title tag reveals the search engine and the users about the nature of the information available on their web page. It is placed in the head section under the meta tag in HTML. The title tag is what customers can see in the SERPs above URL when searching for a query. Therefore, it is very important for improving SEO.

As we all know, Google has announced a new algorithm update to SEO experts which might encourage website owners and publishers to take a different approach while creating page titles to improve readability and increase the relevance in search results. In this case, a more relevant title will get more clicks.

With the new update, the Google search engine will no longer generate web page titles based on the query; instead, it will produce page titles that best suit all documents in general irrespective of what the user searches.

Ever since the new algorithm update is live in search results, the experts within the SEO community have extensively documented and observed that Google is indeed rewriting page titles by using other text on the page and Google’s Danny Sullivan has also confirmed this. He says that the new algorithm update is using more than HTML text to replace the page titles in instances when it considers a page’s HTML title tag doesn’t adequately describe the page.

Google reviews the other text contained in the page such as the header tags, H1 tags or main visual title on a page, and any other notable text throughout the content that users see when they visit the page. It may also consider the text within links. Sullivan further demonstrated that Google is rewriting title tags because often page title tags fail in describing a page’s topic well. They can be either stuffed with keywords, or too lengthy and sometimes contain no text or boilerplate text.

Thus, Google’s latest page title update is more dynamic and reciprocates to any changes done to HTML tags. It shows that even when you modify the HTML title tag of a page, Google will consider the updated text and react accordingly.

Can we opt out of this update?

There are no exceptions to Google’s new system and websites can’t opt-out of having Google rewriting their page titles. However, Sullivan proposes that Google should provide a feature in the Google search console for website owners to choose whether they want the search engine to replace their HTML title tags or not and can also have the option to retain a few of their original page titles.

Finally, Google believes that the new update creates titles that are easier to read and searchers would prefer the update over Google’s previous method of generating titles.

Conclusion

Although Google is considering a different approach to generate web page titles, webmasters should never conclude that optimizing HTML title tags is not worth it. 80% of the time the original HTML title tags will still be considered. So, webmasters should always focus on creating unique and optimized HTML titles.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.

Search engine optimization(SEO) is a set of rules for optimizing the website to achieve higher rankings and search visibility on the search engine results page. Every webmaster needs to understand SEO for the success of any online business. SEO helps website owners to perceive what users are searching for so that they can create quality content to satisfy their intent and get more traffic. Following good SEO practices make it easier for webmasters to increase the usability of a website and provide the right signals to search engine crawlers.

On the other hand, even today some SEO myths continue in the marketing industry tricking digital marketers, webmasters, and publishers as the need for SEO continues to rise. To ensure that you stay on track, here are the five most common SEO myths vs realities you should know about.

5 common misconceptions you should know about SEO

1.If you have optimized for Google, you don’t need to do for all other search engines

Myth: If the page content is optimized for Google then you don’t need to worry about optimizing for other search engines.

Reality: Google search comprises the highest share in the search market, however, Bing is improving steadily. If you are targeting 100% web traffic, then you should optimize your website for at least the top three search engines.

Unlike Google, Bing works differently and deserves your attention. So it is clear that if you optimize only for Google then it doesn’t mean that you are covered for other search engines like Bing.

2. Longer content boosts your SEO rankings

Myth: Create high-quality long-form content to improve search engine rankings or to rank well in search results.

Reality: Publishing timely, relevant and well-researched long content is great but it alone will not help you to get to the top of Google search results. As far as SEO is concerned, various other factors contribute to a high-quality website.

People consider in-depth content as valuable but in reality, most long content is not so valuable for the user. However, if you keep in mind a few tips like focusing on the user’s intent, experience and gaining quality backlinks then long-form content does rank well and can improve your traffic.

3. Repeating keywords is very important in SEO

Myth: We often hear that SEO is all about repeating targeted keywords frequently in the content to get noticed.

Reality: This is a myth that marketers hear the most but it is partly true. The SEO process involves other much deeper activities than just repeating the targeted keywords in the content multiple times to get noticed. Just repeating the keywords will not make your site rank higher as search engines no longer use search keywords alone to rank pages.

4. Social signals don’t affect rankings

Myth: Social signal is not a ranking factor and doesn’t impact your rankings

Reality: According to Google’s John Mueller social signals don’t directly impact your site rankings probably because social signals are easy to manipulate. But both Bing and Google use data from social networks to determine where to rank and how useful your site is. Social metrics play an essential role in bringing your brand on social platforms where you can get thousands of likes and shares which will increase your search traffic.

5. Google penalize for duplicate content

Myth: If you have content on your website that is duplicated elsewhere on the web then Google will penalize you.

Reality: Essentially, having content that is taken from another website might not help you outrank the other page. The search engines may determine the original copy that is more relevant to the search query and as there is no benefit of having both your site gets suppressed. Thus this is not a penalty but the algorithm doing its job. However, some other issues might land you in trouble if you don’t have the legal right to use that content.

Conclusion

In our blog, the most common SEO myths are debunked for you. SEO is a challenging and ever-changing process. Understanding the facts about SEO will help you to create a more effective and efficient SEO strategy for your website which in turn will boost your search rankings.

If you are concerned about your website’s SEO or rankings, check out our SEO Strategy and Services. Our leading digital marketing agency is a one-stop solution for your multiple problems. Contact us today to get a quote on our SEO Services.