5 Top Social Media Marketing Platforms in 2021

5 Top Social Media Marketing Platforms in 2021

Social Media platforms have brought about a significant shift in communication around the world. The billions of users hooked on social media everyday is an easy and viable target for marketers. These users are playing a pivotal role in boosting the brand images of many organizations. The social media users are audience to multitudes of Ad campaigns and in turn, become valuable customers for these brands. The brands are looking to establish their credibility and authenticity by connecting with their end-users by being virtually present through these social media platforms.

It is becoming more and more relevant in the pandemic times that brands are re-strategizing their marketing plans and trying to increase their brand visibility on Social media platforms. The real sale is happening here. Your sales funnel is generated here. Your customer trust is won here. You are evaluated and established as a market leader on these Social Media Platforms.

Let us discover which of these social media platforms stole the limelight in 2021 so that you know where to find your loyal customers.

Top 5 social media platforms based on the active user statistics

As per the statistics, Facebook takes the lead and captures the top slot with 2797 million users. It is closely followed by YouTube with 2291 million users. WhatsApp is right behind with 2000 million active users. Then we find Facebook Messenger with 1300 million active users and Instagram with 1287 million users at fourth and fifth place respectively. The numbers for LinkedIn are also promising as this platform boasts of having 294 million users and ranks at 15th place.

Let’s explore more about these platforms

Facebook is the number one choice for social media marketers

Facebook

Facebook might seem the most obvious choice for any marketer when considering social media marketing. The reasons are varied; it has the largest number of active users, high levels of engagement and response from the users etc. Many brands take the limelight for successfully positioning their brand and strategizing their marketing ideas on Facebook. This one’s sure not to fail the Giant businesses or the small startups alike.

You Tube

The ever-popular social media platform is a way for brands to virtually sell their ideas and values to the consumer. The possibility of giving product demos, tutorials about using products, highlighting company values etc., makes YouTube an instant choice for the Organizations.

WhatsApp

WhatsApp allows businesses to connect with customers on a one to one basis. Businesses can capture customer interest by sharing product information, receiving feedbacks and providing customer service directly to the customer. More and more organizations are shifting focus to having Business accounts that allow them to have certain automated features which provide an ongoing connection with the customer.

Facebook Messenger

You can focus on delivering the relevant brand-related content one to one to the customer. Potential leads can be tapped easily and engaged effectively on this platform.

Instagram

Instagram provides opportunities for companies to provide visual content to the audience. The hashtag trend strikes a strong affinity towards the young generation. Instagram pages can become a product portfolio and help in getting constant approval from the end-users.

Conclusion

Social media platforms are fast and easiest ways to penetrate the minds and hearts of the target audience. So if you want to stay ahead of the game, be there and engage with the real end- users. Add more value and essence to your brand.

1. Social Media Platform, Makeuseof
2. Instagram, Universalclass
7 best social media marketing tips to boost your business in 2021

7 best social media marketing tips to boost your business in 2021

Social Media Marketing is a platform used by many organizations to promote their products or services. With more and more people having easy access to the internet and the average time spent by an individual on social media sites increasing day by day, it’s only becoming more sensible and relevant to be more visible on Social media to boost your brand visibility.

A word on social media spreads like wildfire these days and many businesses will testify that they have experienced positive impacts on their business by focusing more on Social Media marketing than Printed Ads. Let us understand the latest trends in Social Media marketing that will fetch your business the necessary boost.

Why has social media marketing gained so much popularity?

Let’s go through some numbers to get to the root of why we need a social media marketing strategy to expand our business scope. As per the statistics, there are 3.78 billion social media users worldwide, constituting 48% of the total world population. The average time spent on social media platforms amounts to two hours and 25 minutes. That’s a lot of time, isn’t it? 73% of marketing leaders will vouch that they received positive results using social media marketing. These numbers are driving the organizations to focus more on the digital space to create brand awareness and establish customer trust.

7 best social media marketing tips

Boost your business with these unique strategies

Integration of artificial intelligence (AI)

Artificial intelligence marketing leverages AI concepts to integrate machine learning with marketing goals. AI helps in collecting and analyzing data to achieve data-driven decisions. Natural Language Processing (NLP), content generation and real-time personalization are a few ways AI can be deployed in marketing strategies to increase your brand presence.

Video marketing

Video marketing has become more relevant in times of pandemic, where most of the working professionals are stuck with Work-from-home and their working laptops. Video marketing creates a strong brand image and makes a lasting impression on the minds of the consumers. Unlike the myth that it’s a costly affair, all it takes to get a quality video is a Smartphone and editing software like Adobe Pro. So let’s get those videos rolling !!!

Influencer marketing

Influencer marketing is indeed a big thing when it comes to associating a brand with a public personality. The paradigm shift to micro-influencers (social media promoters with thousands to tens of thousands of followers) who have very high levels of engagement with their followers is on the rise. The public relates and trusts these micro-influencers more due to their relatability to common people. It’s a cost-effective option to reach a wider audience.

Generate leads on linkedIn

LinkedIn is an often-overlooked option in a Lead generation. The Quality of leads that are generated cannot be underestimated as most of the decision-makers are present on LinkedIn. Do not miss out on the big opportunities LinkedIn has to offer.

Hyper localization

Localizing the marketing strategies based on geography and buyer behaviour is becoming more relevant and important in current times. Creating unique blog content by location, location-specific ads, personalized offers, etc glorifies the consumer position and enhances customer engagement at the base level, promising a lasting relationship with the customers.

Corporate activism

The younger generation now is more interested to associate the brand values with the thoughts of Leaders from the Business. There is a pressing need for the Leadership to articulate their brand values in their posts and enhance their visibility.

Social media as a customer service platform

Social media offers better and faster communication channels for the customers to get their queries and requests addressed. It fortifies the brand image and value, creating prospective customers.

Conclusion

With the market space evolving and adapting to newer challenges, social media marketing is providing leverage to the Marketers with a space that imbibes a wider scope to connect with a larger targeted audience, converting sales prospects into valuable customers.

Did you know sometimes deindexing your webpage can increase your website traffic?

Did you know sometimes deindexing your webpage can increase your website traffic?

The websites are designed to be the virtual brand ambassadors of any organization. The content on the website is designed to attract more audiences to its webpage. There are multitudes of ways in which one can attract the right audience to a particular website. The content on the webpages plays a vital role in driving organic traffic to a website. Here we are discussing how deindexing can improve the performance of your website and drive better traffic to your website. Let us enlighten ourselves with these technical jargons first.

What is crawling and indexing?

Website crawling is a process in which software is deployed to search documents on the web with the intent to build an index for a webpage. This software program creates a copy of the visited webpages, which will be available for processing by a search engine. The crawlers help in maintenance tasks on a website, like checking links and HTML codes. Crawlers do an in-depth scan of webpages by following links from one webpage to another.

Crawling a website is an activity mainly dedicated to indexing the content on the web, meaning the web pages are indexed based on meta-data, keywords, etc. A webpage with ease of navigability and clear and targeted content will rank higher on the search results.

When should you deindex your webpage?

Deindexing is useful when you do not want outdated and duplicate content to be indexed. For example, multiple versions of your webpage, like the printer-friendly one or the regular one, may get indexed under different URLs. De-indexing irrelevant and duplicate content may help build better traffic to your webpage.

 

duplicate content with different uRLs

 

There are many aspects that can assist in indexing the relevant pages from your website. Setting up robot.txt file sitemaps are useful ways in which the crawlers can be guided to the right source that needs indexation and leave out irrelevant ones.
The robot.txt file controls the crawler traffic on your website and specifically defines which parts of the website to crawl and which to crawl not. The Sitemap similarly provides the blueprint of your website and allows the web crawler to index the most important pages on your site by listing the same.

How does this deindexing help in boosting the website traffic?

De-indexing takes away irrelevant outdated content from being indexed, hence allowing the organic traffic to reach the appropriate and relevant webpage on your website. Excessive indexing of web pages by search engines may lead to a situation called Index bloat, where an excess of low-value pages have automatically got indexed. The index bloat will slow down web crawling of important content which may be of high value from an SEO standpoint. It can pull down your ranking, in turn affecting your Domain authority. Hence, it’s prudent to de-index content that is irrelevant and of low value in attracting a targeted audience to your website.

How can you Deindex a webpage?

The easiest way will be to remove redundant content from the web pages. Other tools like Remove URL Tool, Remove Content Tool, Meta Robots Noindex tag, robot.txt, and sitemaps can be very helpful in structuring the content and presenting the web content in a relevant manner to the end-user.

Conclusion

While we are looking to get more visibility for our brands and organizations, making the targeted and relevant pages more visible to the web bots or crawlers will help in channelising quality web traffic to our sites. Stay ahead of time and become more connected with the current trends and avoid irrelevant pages that bring down our valuable branding strategies.

1. De-indexing, Thegray.company
2. Web Pages, Smartbugmedia
The Ultimate Guide to Google’s  ‘About this Result’ Feature

The Ultimate Guide to Google’s ‘About this Result’ Feature

Given that Google has become the ‘Go To’ solution finder for all the curious minds out there, we must admit each one of us does spend a significant amount of time on the Google Search engine to enlighten ourselves with more knowledge every single day. Over a period, the search relevancy and authenticity of the results and links have taken the hot seat and made the analysts question the relevancy of our keywords and the authenticity of the results. The outcome is the new addition of a feature called ‘About this result’ by Google on their search engine results page. Let us discover more about this feature today.

401K tips

Courtesy: Search Engine Land

What is ‘about this result’ feature

The ‘About this result’ feature was rolled out earlier this year (2021) in a beta phase and has received a recent update to itself. Currently, the feature provides a sturdy and comprehensive information panel, rolling information on the web page source, allowing the user to choose a more accurate and reliable information link.

Google has always made the end-user experience of paramount importance and worked towards enriching the user experience in myriad ways. Google narrows down information sought by the user by narrowing down relevant and useful content, employing many factors in its search algorithm. The algorithm links the keywords in the search query and the webpage ranking, which is based on how often a particular keyword is used on that page. The keyword density provides a higher ranking to a particular page and provides a higher-up position to that web page on the Search Engine Results Page (SERP).

How is it going to help the end user?

The ‘ About this Result’ Feature has imbibed in it the machine learning and complex search algorithms to deliver information that enhances User experience. The information box provides details to the level where the user will know more about the website hosting the information and also whether it uses HTTPS protocols to provide secure connections.

The Users can see suggestions for matching keywords or relevant terms, which may have more specific information they are looking for. There are also tips like the usage of quotation marks around phrases to get targeted results. The search results are more focused on having local relevance. The user will also know whether they are being an audience to paid Ads or they are arriving on results-based organic search results.

Is it available on all devices?

The feature is currently available on all desktops, mobile devices and the Android version of the Google app. The next time you type in a search query, don’t forget to look for the three vertical dots next to the search result displaying the source information and suggestions for you.

Take away

With the amount of information diversifying and multiplying on the Web, we must have a robust system assuring the end-users have a more relevant, useful and safe experience online. The feature allows the end-user to give feedback on the results appearing, making it a constantly improving feature to provide the best knowledge gaining and hassle-free experience for every individual user.

1. Search Algorithm, Computer.howstuffworks
2. Website, Smartframe.io

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